Creative Director (Art) + Graphic Design

My name is Justin Hiew and I am a creative director (art) based out of San Diego, CA.

With more than 20 years of combined agency/client and design experience, I have an extensive list of brands and services that I have participated in developed creative solutions for. As a designer, I understand the importance of establishing an environment where team members feel encouraged to share their ideas and ask the important questions. It is in this environment where the “what if…” ideas can be nurtured and shaped into creative solutions that are ground in strategy can really resonate with our target audience.

Take a look around and feel free to say hello or reach out with any questions. I would welcome the opportunity to chat shop with you.

Thank you for browsing,

Justin Hiew

Work Experience

TECHNOLOGY SERVICES INDUSTRY ASSOCIATION (TSIA). Art Director. 2024 – 2026

Spearheaded the visual launch of TSIA Intelligence, an enterprise AI tool, driving user awareness and engagement through integrated video, digital, experiential, and social marketing campaigns.
Orchestrated comprehensive visual branding and environmental design for premier industry conferences, including: Envision 2024/2025, Interact 2025, Technology Services World 2026, and the exclusive TSIA Board Summit 2026.
Partnered with Product Designers to architect user-centric wireframes and UX layouts, successfully aligning brand identity with digital product interfaces.
Designed and produced high-impact e-books that translated complex proprietary insights into visually engaging, revenue-driving marketing assets.
Developed scalable visual frameworks and design systems to standardize the presentation of research papers and streamline future promotional workflows.
Executed the complete rebranding of the TECHtonic Podcast, modernizing the visual identity for the flagship platform hosted by TSIA’s lead researcher.

ADVANTAGE UNIFED COMMERCE. Associate Creative Director. 2017 – 2023

Managed cross-functional design and production workflows for Fortune 500 advertising campaigns, ensuring flawless execution, brand alignment, and on-time delivery.
Drove e-commerce conversion and increased digital user engagement across key retail networks, including Amazon, Walmart.com, and Instacart, by implementing user-centric design principles.
Engineered dynamic, mobile-first interactive experiences tailored to the unique purchasing behaviors of CPG consumers in both on-premise and off-premise environments.
Conceptualized and deployed scalable shopper marketing assets, high-visibility retail displays, and strategic trade show activations that maximized consumer engagement for global CPG brands.

I.D.E.A. Senior Art Director. 2015 – 2016

Conceived and executed the end-to-end brand strategy and visual identity for the market launch of a new craft brewery.
Mentored and guided junior creatives while actively collaborating with executive leadership to engineer high-impact solutions for key clients.
Directed cross-functional production teams across digital design, custom illustration, studio photography, and broadcast media to ensure cohesive campaign execution.
Partnered closely with client stakeholders to audit, design, and streamline internal communications and cross-platform design requirements.

VITRO. Art Director. 2013 – 2014

Drove creative execution for high-profile product launches, establishing visual direction and market positioning for new-to-market consumer goods.
Directed multidisciplinary production teams across digital design, custom illustration, studio photography, and broadcast media to ensure flawless asset execution.
Conceptualized and executed multi-channel advertising campaigns spanning digital and broadcast platforms for a diverse mix of regional and national accounts.
Authored high-performing creative and social content strategies that significantly elevated brand visibility and audience engagement for national portfolios.

MULLEN LOWE. Art Director. 2011 – 2013

Partnered with web engineering teams to architect responsive websites, immersive digital content, and interactive rich media experiences.
Designed targeted direct marketing collateral and omnichannel assets tailored to the distinct business objectives of regional and national brands.
Consulted directly with client stakeholders to audit, develop, and deliver bespoke internal communications and corporate design assets.
Supervised digital asset creation, photography, and studio production workflows to maintain rigorous quality control standards across fast-paced agency accounts.

TBWA\CHIAT\DAY. Studio Artist. 2005 – 2008 / Art Director. 2008 – 2010

Promoted from Studio Artist to Art Director based on a strong track record of design execution, technical precision, and creative problem-solving.
Collaborated closely with web development teams to build cutting-edge websites and rich media assets, ensuring design fidelity from concept to launch.
Produced high-volume direct marketing materials and regional print/digital campaigns for tier-one national portfolios.
Facilitated collaborative client workshops to identify, structure, and deliver high-value internal communications and cross-platform design requirements.

Brand Experience

CPG’s: Jimmy Dean, Hillshire Farm, Ball Park, Sara Lee, Energizer, KIND, Mizkan (Angostura, Bertolli, Holland House, Nagano, Ragú), Riviana (American Beauty, Carolina, Creamette-Skinner, Light n'Fluffy, Mahatma, Minute, Muellers, Pasta Lensi, Rice Select, San Giorgio, Success, Tilda) Method, Wells (Blue Bunny, Blue Ribbon Classics, BombPop, Halo Top)

ALCOHOL: Wild Turkey Spiced, SR76 Beerworks, Jägermeister, Boston Beer Co (Angry Orchard, Dogfish Head, Sam Adams, Truly, Twisted Tea), Brown Forman (Herradura, Jack Daniels, Woodford Reserve), Gallo Wines (Apothem, Estancia, La Marca), Infinium (Corralejo, Crystal Head Vodka, Seagrams, Templeton), Jägermeister, Proximo (1800 Tequila, Jose Cuervo, Three Olives)

PHARMA / MEDICAL: Bayer (Aleve, Alka Seltzer, Claritin, Coppertone, Dr. Scholls, Flintstones Vitamins, MiraLAX, Natures Medley, One-a-Day), Covance, Resmed

RESTAURANT / HOSPITALITY: Panera Bread, Red Robin Burgers, Foxwoods Resorts and Casino, Harrah's Resort, St. Regis Hotel

FINANCIAL: Visa, Washington Mutual, Principal Financial, Mass Mutual

AUTO: Nissan, Infiniti, Acura, Toyo Tires, Cars.com

SPORTS: Asics, Gatorade, Jazzercise

TECH: Apple, Playstation, Qualcomm, Alaska Communications, Technology Services Industry Association (TSIA)

ENTERTAINMENT: The 51st Grammy Awards, Red Box Instant