2 Truth & a Shot
We put sampling teams in Jägermeister cold-gear out in the field engaging groups of guests with a custom digital experience built around Two Truths and a Myth — served up on their mobile device.
Once the game starts, each player has 56 seconds to answer as many questions as they can. The truths are a mix of Jägermeister facts and pop culture. The myths tackle common misconceptions about the brand head-on — but wrapped in a game, so it never feels like a lecture. Everyone who plays gets the chance to try a shot of Jägermeister or Jägermeister Cold Brew.
When the round ends, brand ambassadors invite the group to fill out their own Two Truths and a Lie story card and take a photo at the branded backdrop — something worth posting, not just something that happened.
Halloween
In October of 2019, Jägermeister encouraged shoppers to RELEASE THEIR DARKE SPIRIT and build a better Halloween party.
Jägermeister brought darke fun to customer’s Halloween celebrations with a one-of-a-kind Augmented Reality-based digital experience and awesome real-world Darke Spirits masks that turned off and on-premise accounts into a darke destination.
Shoppers used their mobile device to activate the augmented reality experience of “Darke Spirits”, which was unlocked through POS. The experience will prompt shoppers to take a picture of the spirits they find, and share it on social media for a chance to win great Jägermeister and Halloween-Themed Prizes.
