During the summer of 2022, Ferrara candies partnered with Live Nation to keep your vibe flowing all season. When consumer purchased two of Ferrara’s flavorful candies and texted their receipt, they would get up to $25 Concert Bucks via Venmo to spend on tickets their favorite summer concerts. As an added incentive, consumers were also automatically entered to win concert tickets for an entire year. Additional, sharing pictures and videos showing how they would #FlowwithFlavor would earn even more chances to win.