The way you position your pinky says a lot about who you are and your personality. Which is why only the finest pinkies, in proper upright fashion could promote Red Robin's premium burgers.

SOCIAL

Illustrations were created that depicted different pinky positions. Each one showed a different pinky pose in a different type of social situation.

#PINKIESOUT SOCIAL CONTEST

After seeding the social space with pinkies, we opened it up to a user generated content pinky contest. Contestants entered by submitting hashtagged photos.

We also created a gallery of all submissions and chose a grand prize winner who would win free burgers for a year.

RESTAURANT POSTER