SUMMER ALPHABETTER: CRAFTING SEASONAL FAVORITES FROM A-TO-Z.
The Summer Alphabetter campaign was about letting viewers know that Panera isn’t just a place that serves artisan salads and craft sandwiches. But that they were also an authority on fresh ingredients. Through the use of stop motion photography, we created the alphabet from A to Z using ingredients and themes that represented the Panera brand.

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A website was also created that housed all the letters and content for the Summer Alphabetter Campaign. From here, users were able to learn more in depth about the ingredients Panera sources as well as see The Summer Alphabetter Anthem video.